Outlier: are they strange/unique/different/exceptional vs. vanilla Contrarian: hold divergent views, no alignment with doxa Intense: work extremely hard, hustle, killer attitude, relentless Resilient: ability to endure setbacks & stress Contrarian: do they hold contrarian or uncommon opinions Conviction: do they have conviction in what they do and what they say FMF: are they uniquely positioned to solve the problem they’re working on Leadership: ability to lead a team IQ: are they smart EQ: are they emotionally-intelligent